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, by Roger L. Martin
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Product details
File Size: 794 KB
Print Length: 208 pages
Publisher: Harvard Business Review Press (October 26, 2009)
Publication Date: October 26, 2009
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B004OC07J4
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The Design of Business by Roger Martin is a thought-provoking book that seeks to probe the reasons behind the current state of business and the new ways of thinking needed to change that state for the better. The book in my opinion is miss-titled as it is more about thinking than design. This does not make it a bad book, but one that will disappoint readers looking for design techniques based on the title.Martin's thesis centers around a few key concepts including:The knowledge funnel where ideas and innovations move from exploring mysteries of business and customers, to defining heuristics and finally developing algorithms. While the funnel looks like a traditional innovation process, Martin applies it to aspects of organizational design, behavior and innovation to good effect.Martin points to the difference between managing businesses for reliability and seeking validity. Reliability concentrates on managing predictable performance, financials, reducing process variance and establishing control. Validity concentrates on learning what is right based more on heuristics and qualitative than quantitative methods. Martin's conjecture is that we need both, but probably need more validity to generate the creativity and innovation needed to survive in a dynamic market.Design thinking, here Martin borrows Tim Brown of IDEO's definition and makes the connection between design thinking and abductive reasoning which centers around observing data that does not fit with existing models or patterns. Abductive reasoning is in sharp contrast to deductive and inductive thinking that dominant business management.The case studies on P&G, RIM, Cirque du Soldier are predictable and read more like narrative stories of executive actions rather than an analysis of what these companies did to redesign and innovate in their company. Frankly I have read other authors case studies of these companies and found them more valuable.The combination of all of this gives me the impression that the book is a set of ideas in search of an application. Now that may sound harsh, but I kept looking for support on how I can apply these ideas by learning from others.Martin does include a discussion about a personal knowledge system that consists of the way you view the world, the tools you use to organize your thinking and understanding and finally the experience that you need to build your sensitivity skills. The Personal Knowledge system is an example of what I am talking about, good ideas, presented in a clear fashion but without a particular set of next steps or examples of how mere mortals have transformed themselves.Using Martin's terminology I get his ideas and see them as valid, but I was looking for a little reliability based tools and approaches to turn valid ideas into action and results.The book presents its ideas in a fairly academic context, discussed more as ideas than recipes or a framework for designing a business. That is a disappointment as the book was recommended to me as a design book.I recommend the book for people who want to explore the way of thinking and deep systems behind design thinking. I cannot recommend the book for people who are looking to learn about how to apply design thinking. If you are looking for a good design thinking book go to the source Tim Brown's new book Change by Design which has a greater focus on understanding design thinking at an actionable level.
I was interested in learning more about "design thinking" and how it applied to businesses and purchased the book. After all, Martin had a strong reputation in the field and I wanted to read what the best in the field had to say about the subject.The first chapter whetted my appetite; I was able to get a glimpse of what design thinking could offer. In the subsequent chapters I learned about a few more pieces of the puzzle as the author seemed to remove some veils. But the more veils removed the more it looked the same: cloudy with some allure of the beauty hiding behind the veils. Most salient attributes, repeated over and over again, are "reliability vs validity," "traditional vs. design thinking," "backward looking vs. forward looking," "inductive and deductive reasoning vs. abductive reasoning."The fundamental argument set forth is this: Reliability oriented managers of the traditional organizations try to find comfort in reliability based on historical data. Future does not necessarily a repeat of the past; ergo, reliability based thinking is old fashioned and traditional. Contrary to this, validity based thinking seeks validity in the unfolding future. Now, all this is very attractive thoughts to me. But ...The writing has far too many examples of how successful design thinking worked for P&G, Herman Miller, RIM, and others. The amount of explanation of what design thinking is, how abductive reasoning works, or how design thinking can be learned or taught is generally missing. Ironically, despite the forward looking strength of design thinking, most of the narrative is the backward looking evidence seeking in nature, and thus, one could argue that it leans towards the antithesis of design thinking: reliability orientation.You will leave this book somewhat frustrated and not really understanding what design thinking is. The author spends much more time making a case against reliability oriented, traditional thinking than for forward looking design thinking.Now, some will likely say that if I don't get it design thinking is not for me. Who knows, maybe they are right. But I would have expected a book with a stronger presence in the domain of design thinking rather than in the backward looking traditional thinking, and make the core idea clearly presented rather than talking around it by way of examples. Read chapter 7 (the last chapter) first, that may help alleviate the above problems to a small extent.The book succeeds, however, in getting you read more about design thinking and abductive logic, and is entertaining.
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Free PDF Dynamics of Structures (5th Edition) (Prentice-hall International Series I Civil Engineering and Engineering Mechanics)
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Dynamics of Structures (5th Edition) (Prentice-hall International Series I Civil Engineering and Engineering Mechanics)
Free PDF Dynamics of Structures (5th Edition) (Prentice-hall International Series I Civil Engineering and Engineering Mechanics)
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Product details
Series: Prentice-hall International Series I Civil Engineering and Engineering Mechanics
Hardcover: 992 pages
Publisher: Pearson; 5 edition (August 18, 2016)
Language: English
ISBN-10: 9780134555126
ISBN-13: 978-0134555126
ASIN: 0134555120
Product Dimensions:
8.4 x 1.6 x 10.3 inches
Shipping Weight: 4 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#80,645 in Books (See Top 100 in Books)
It is a nice book which covers everything that needs to be learned at an ADVANCED LEVEL.If you have just started learning dynamics than do not use this book. As I said this book teaches you advanced level dynamics and so the author assumes that you know fundamentals necessary to study this book. There are lot of differential equations, extension of theories of Newton's laws of motion. So to study this book you should be much more familiar with calculus and basics of newton's laws and theory of inertia.Could have given five star if the explanation of theories was some more easy to understand.OVERALL a really excellent book to study. Thank you Dr. Chopra for writing this book.
Very nice book and chapters well organized. It does not have enough examples and problems so that you learn how to solve end chapter problems that is why I gave 4 stars.
Great text book for earthquake engineering and a must have reference for any structural engineer.
Condition of the textbook is good
Brand New
Excelent
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Ebook The Art of Gears of War 4, by The Coalition
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The Art of Gears of War 4, by The Coalition
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About the Author
The Coalition is a video game development company that is a subsidiary of Microsoft Studios. The Coalition is known for the creation of Relic Rescue, Microsoft Flight, Gears of War: Ultimate Edition, and Gears of War 4. Microsoft Studios is a video game production company that makes games for consoles and personal computers. Founded in 2002, Microsoft Studios is responsible for the creation of Halo, Minecraft, Gears of War, Conker, Age of Empires, Perfect Dark, Forza, Crackdown, and many other beloved video game titles.
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Product details
Hardcover: 184 pages
Publisher: Dark Horse Books (December 27, 2016)
Language: English
ISBN-10: 150670266X
ISBN-13: 978-1506702667
Product Dimensions:
9.4 x 0.9 x 12.4 inches
Shipping Weight: 3.3 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#380,066 in Books (See Top 100 in Books)
If you're a fan of the "Art of Books" you'll appreciate this book. I will say I was sort of disappointed by what was inside. I buy these art of books because I like to see raw sketches and concepts. I don't particularly favor when they show us lots of clean rendered images of stuff that you already see in game or have seen in marketing adds used in video game magazines. So while this is a cool book to see some interesting things about Gears 4. If you want to see more rough sketches and more concepts Id actually recommend the Art of Gears of War 3, its a much better look at the art and where they were coming from. Again this book is good and has some sketches and lots of cool images of characters, backgrounds, weapons and vehicles it could have shown more if you ask me. A good book overall if you're a huge Gears fan.
What can I saw, I am a complete gear head, and this book delivers high quality pictures and descriptions of all the concept art from the game, we'll worth it for any true gears fan !!
If you're a Gears of War fan, you have to get this book.It has beautiful artwork and detailed information from theartists and developers inside. A Must Buy!!!
The perfect item for any Gears Of War fan
Just...WOW!!
Just a great book! Artwork phenomenal as usual!
The images looked amazing and it was noce to get a brief background of why the makers choice certain looks for certain characters
Nice graphics, and some dual page landscape pieces.
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Sak Yant: Magical Tattoo, by Andrea Pistolesi
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Product details
Paperback: 166 pages
Publisher: PadPlaces (January 7, 2016)
Language: English
ISBN-10: 889843748X
ISBN-13: 978-8898437481
Product Dimensions:
8 x 0.4 x 10 inches
Shipping Weight: 15.4 ounces (View shipping rates and policies)
Average Customer Review:
2.4 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#1,891,446 in Books (See Top 100 in Books)
This is mostly a picture book with no descriptions or information on the yants. Thought it might be some sort of reference, but it is not. Photos are OK, but not great. Good to let gather dust on the coffee table.
Although the photos are excellent, I was expecting more text and information than a short preface. I feel slightly cheated, but fortunate to have seen the photos.
The book showed photos. But FAILED to show means behind the tattoo. Anyone can take photos, create a book. But the meanings behind the yant tattoo mean everything. To someone who's interest is getting a tattoo.
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